In April 2012, SPARK team member Julia Bluhm asked Seventeen Magazine to post one unaltered photo spread a month. Then in June 2012, SPARK teamed up with ENDANGERED BODIES, Miss Representation, LoveSocial, and I Am That Girl for the #KeepItReal campaign and thousands of people responded on Twitter, Instagram, and through blogs, asking women's and girls' magazines to stop Photoshopping images of women and girls.